Link building. What is worth knowing and where to start?

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Jalynn Peterson
Link building. What is worth knowing and where to start?
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Google’s algorithm includes over 200 different ranking factors, some of which are more important than others but there is one that stands out as being vital in determining your search engine rank – the links to your website. How do you get them? What should you know about link building and how to build quality backlinks? If you’re new to this kind of activity, or if you just want to learn more about this vital area of web marketing, read on!

What is link?

Lest there be any doubts, let’s start from the beginning. A link is a hyperlink that, when clicked, takes us to a different place on the page or to a completely new page. It can simply appear as a URL, but it can also be associated with a piece of text called anchor text or with a graphic on the page.

Link building strategy

Link building is the process of acquiring links from other websites to your own. Links are important because they help your website rank higher in search engine results pages, and they also act as a referral system, bringing new visitors to your site. This is a strategy that the best SEO agencies use. So if you don’t want to deal with it yourself, choose SEO in Cork.

How important are links for positioning?

Search engines use links as a major factor in determining how websites are ranked in search results. The more high-quality links a website has, the higher it will rank. However, link building is not simply about increasing the number of links pointing to your website. The quality of those links is also important.

Link juice 

Link juice is a term often used in the SEO community that refers to the value that a link passes on to the linked-to site. In other words, it’s a measure of how much authority or ranking power a site has. The more link juice a site has, the higher it will rank in search engine results pages.  

Types of links

Each link has its own characteristics, which are determined by the attribute. This information is intended only for search engine robots that affect your ranking. So we distinguish essentially four most important attributes:

  • Dofollow – the most valuable link. This attribute sends a clear message to the search engine crawlers that the page is valuable and should be visited.
  • Nofollow – this attribute is a suggestion for search engines not to include the marked link in their assessment. In the context of link building, it allows you to maintain the balance and naturalness of link building, and also generates traffic on the website.
  • Sponsored link – it is used only in the context of content that was obtained using paid methods.
  • Ling UGC – these are user-generated links without our help. Posted on forums, comments, social media and blogs.

Getting backlinks – technical SEO part

Internal links are links from one page on your website to another page on your website. They help search engines understand the structure of your website and can give a boost to specific pages that you want to rank higher. Plus, they can help improve the user experience by making it easier for visitors to find the information they need on your site.

Internal linking strategy can be time-consuming but ultimately worthwhile. You should create an internal linking plan before starting any work on new content, so that you don’t have too many orphaned pages (pages with no incoming links). What are some good ways of structuring your internal links? Your navigation menu is often a good place for these links – this way users know where they can go next without having to scroll through the whole page looking for their desired destination. 

Getting backlinks – content marketing part

External links are links from other websites to your website. They are also called backlinks. There are many different ways of getting them but the most common way is guest blogging or co-writing an article and connecting with social media. Other possibilities are press releases, media coverage, infographics, conference presentations. The benefits of having a lot of external links are that it can make you rank higher in search engines, help drive traffic to your site, generate more natural rankings in SERPs and it can help you get more followers on social media platforms. SEO services Limerick will provide you the newest strategies. 

Helpful tools

If you’re new to link building, the process can seem daunting. But fear not! There are plenty of resources and tools available to help you get started. Start with Google Search Console – it’s a free resource from Google that lets you check your site for errors and gives you information about your website’s visibility in search results. Next, Google Analytics offers free insights into how visitors interact with your content.

The next tool you should definitely know about is Open Site Explorer by Moz. It will tell you how many links exist to your site as well as how many linking domains and pages those links are on. It will also give insight into the trustworthiness of those sites linking back to yours. You can also use Majestic SEO or Ahrefs, which both provide metrics like external links per page or anchor text distribution so you can see what other sites might be interested in linking back to yours. These three tools will give you a good starting point when it comes to understanding link building and its benefits.

In conclusion

Link building can be a tough and time-consuming process, but it’s worth it if you want your website to rank higher in search engine results pages. A good place to start is by submitting your website to directories and creating blog content that links back to your site. Be sure to diversify your link sources and create high-quality content to avoid being penalized by Google.


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