The Benefits of a Website SEO Audit for Canadian Businesses

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Jalynn Peterson
The Benefits of a Website SEO Audit for Canadian Businesses
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Search engine optimization (SEO) has become one of the most important tasks Canadian businesses need to do to attract potential customers online and increase online sales and revenue. But you might be wondering: where should I even start? How can I determine which of my websites needs the most attention? Fortunately, there’s a solution for this problem with website SEO audits, also known as on-page SEO audits or technical SEO audits.

What is an SEO audit?

An SEO audit analyzes a website’s search engine optimization (SEO) practices. It can be used to identify problems with a website’s on-page and off-page SEO, as well as potential opportunities for improvement. Audits are typically conducted by an SEO consultant or agency who will conduct a thorough analysis and produce a report detailing the findings.

Why conduct a website audit?

A website audit can help you identify potential areas of improvement to help your website rank higher in search engine results pages (SERPs), helping you to acquire more website visitors. Additionally, an audit can help improve your website’s user experience, making it more likely that visitors will stay on your site and convert into customers. By conducting a regular website audit, you can ensure that your site is always performing at its best.

What should I look out for?

A website SEO audit is an important tool for any business, but especially for businesses in Canada SEO. There are a few things you should look out for when you’re auditing your website: 

1. Make sure your website is mobile-friendly. 

2. Check your website’s loading speed. 

3. Check for broken links and 404 errors. 

4. Optimize your website’s title tags and meta descriptions. 

5. Conduct keyword research to find the right keywords to target.

Who will do the audit?

A number of different people can conduct a website audit, but it’s important to choose someone experienced and knowledgeable in the area of search engine optimization. This is because they will be able to identify any areas where your website may be lacking and make recommendations on how to improve it. One option is to hire an external consultant from a reputable company. But you can also find freelancers online or work with someone internally, like an IT specialist or web designer. It’s worth mentioning that internal audits are often more affordable than external ones, but each option has pros and cons, so you’ll need to think about what works best for your business before making your decision.

Do I need to pay someone else to manage my business social media accounts (Facebook, Twitter, Instagram)?

If you’re not familiar with social media marketing or don’t have the time to do it yourself, then it might be worth paying someone else to manage your accounts. Be aware that if you hire someone who isn’t an expert in all things digital, there’s a risk they’ll post something that could get you in trouble and negatively affect your business. Before hiring any consultant or service provider to help grow your business online, check their credentials and reviews on websites like Kudzu and Yelp! For more news from the world of SEO, you can visit https://www.icea-group.nz/website-seo-audit/.

Photo:200degrees/pixabay.com

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